Award-winning director Zak Razvi’s first spot with Furlined UK is a thought-provoking film that attempts move the gender conversation on by asking society to drop the ‘female’ tag. Teaming up with Inspiring The Future and MullenLowe, the campaign shows how the language we all use contributes to the problem of unconscious bias.
This bias towards gender limits the opportunities that children perceive they have. By removing the female prefix for builders, soldiers, surgeons, CEOs and others, society is asked to consider why we unnecessarily add a gender label to a female professional.
Shouldn’t people be judged on their ability, not by applying a gender label?